Does your website have a problem with high bounce rates? The bounce rate is the measure of the people that end up visiting your landing page but leave without navigating further into your website. High bounce rates have been known to plague even the biggest retailers, like Amazon.com. Here are some reasons why your website could be plagued with a high bounce rate (and what you can do about it): Your website performs poorly A site that loads slow is the stuff of nightmares for people browsing the net. Most users don’t spend more than four seconds for a web page to load. If the page doesn’t load quickly enough, they are very likely to leave your website. You don’t have responsive design A lot more people are browsing from the smartphones exclusively these days. If your website isn't responsive or doesn't utilize adaptive design to fit the screen of your users' devices, you will lose out on a lot of customers. You’re just not communicating right The content you have on your website is just as important as its design. The information on your web pages must be presented to users in a clear, concise manner. Your tone should be professional but friendly. The content on your site isn’t optimized People usually don’t have the time to read the content on your site, at least during their first visit. It must be designed to be skimmed. You can also use images and videos to capture your users’ attention. Tell stories with pictures, GIFs, and videos. Users must be able to locate the content they’re looking for and be able to understand what your website is about within the first few seconds of arrival. You need to take a look at external factors too It’s not always the design or content at fault – external marketing factors will also affect your bounce rate. Using the wrong keywords, for example, or your advertising copy not representing your site correctly will drive the wrong kind of traffic your way. It’s also a good idea to revamp your landing page, being the most important part of your website. You can hire an experienced web development team for help with that.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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