Content marketing has always grabbed the mainstream when it comes to promoting businesses; sadly, it still remains a highly ignored concept. Everyone knows good content can bring in business, but there’s a clear lack of initiation on the part of website owners, who fail to realize its potential. With a clear marketing strategy, you can drive conversions and boost eCommerce revenues. Want to know how? Let’s take a look at some of its benefits: Improves search engine traffic Great content can get you noticed by search engines and rank your website higher on the SERPs, thus bringing in more visitors to your site. Keeps you relevant: With the world evolving at a rapid rate, churning out fresh content proves that you stay relevant to market trends and aren’t still stuck in the past. Increased conversions: Yes! If your write-ups are engaging, informative and bring value to your customers, it can turn them into potential buyers. Shows that you know your stuff: When you go out there and publish meaningful posts, you prove that you’re an expert and win the trust of visitors. Improves brand image: Develop content marketing material that’s helpful, informative and engaging. The more people read your content, the more likely they’re to develop a positive impression of your brand. Strengthen relationships If customers realize that your business is a great portal to attain information, they’re likely to form a strong bond with your brand for a long time. Get social traffic: Going social can boost the chances of visibility, thereby brining in traffic from multiple channels, such as Facebook, G+, Twitter, Instagram, etc. Decreased marketing costs Marketing online costs you next to nothing, provided you’ve got a great team of writing specialists backing you up and producing engaging and useful write-ups. It’s suitable for all: It’s not only the ‘cool’ industries such as fashion, or entertainment that can make use of great write-ups. Even engineering divisions or robotics can find an audience as long as content marketing is done right. Bring in the referral traffic: Guest posts on popular sites or even answers written on Quora can direct traffic to your site through referrals. If you want to improve your brand’s visibility, then it’s time to bolster your content marketing efforts. Get superior eCommerce business development services from leading IT firm in Malaysia – call Openwave!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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