Content is King – a saying that rings true in the current online realm, where everyone, right from the smallest of brands to the biggest of brands are relying on it to drive their marketing efforts. Pushing out content dynamically to feed the consumer base is vital, and that’s where content management systems come in. A CMS allows easy addition/deletion/editing of content, without requiring any programming knowledge, making it ideal to publish content at frequent intervals. But when it comes to setting up a CMS website, the array of available options might seem befuddling to some. Every CMS has its own share of pros and cons, and what might work for one may not work for you. Before you jump in and opt for a random open source CMS, you need to ask these questions and get the right answers: What are my requirements? Before you set out on building an opensource CMS website, you need to know what you need first. Determine what kind of website you’re planning to build, how much content it would help, how frequently new content would be added and if there’s any scope for scaling up the website in the future. What are the capabilities of the CMS? Every platform is unique in its own respect. The features and the customization levels offered may vary across each platform. Analyze each aspect and know if the platform’s capabilities can handle your requirements. Are there blogging or publishing tools in it? The dynamic needs of websites these days can only be fulfilled if the platform carries appropriate blogging or publishing tools that can allow you to churn out content at a quick rate. WordPress, one of the leading CMS platforms available, has outstanding blogging capabilities and is the platform of choice for content-heavy websites. How SEO-friendly is it? If online visibility is important to you then it’s paramount to choose a CMS that’s SEO-friendly. Make sure the platform has features that allow you to customize metadata, is mobile responsive, assists in internal linking, allows addition of custom URLs and so on. If you can’t decide which platform to choose, hire a CMS web development company such as Openwave to analyze your requirements and arrive at conclusive solutions!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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