‘If developing a new and fresh website is a part of your brand promotion plans, then you should consider a Responsive Website design’ - this is a statement that businesses all over the globe hear regularly. What is a responsive design and why is it in prominence lately? The answer has to do with smartphones. As smartphones become prominent the world over, they have led a shift in the internet consumption patterns. Today, most of the traffic reaches online through mobile browsers as opposed to desktops-based ones. This places an impetus on businesses to make their websites mobile phone-friendly and this is known as Responsive web design. What are the benefits offered by this style of web design? One-for-all design: When it comes to web development, maintaining multiple configurations to suit different devices can be resource intensive. In this scenario, opting for a design that adjusts itself across devices is a great way of reducing both development costs and maintenance costs. Enhanced SEO: Since November 2015, Google has opted for a mobile-first policy for its search engine ranking. This means that mobile websites will be given priority over desktop sites and mobile friendliness will be incentivized with better PageRank. Scalability: As these websites can adapt to any device, the scalability of your business can be made easy. When newer devices with different screen dimensions hit the market, your web page can automatically align itself with the screen of that device. Improved UI- A mobile-friendly site offers a better User interface, one that offers a seamless experience for users. It removes the need to scroll through or resize a website when accessed from a new device. It also improves the navigability within the website which helps reduce bounce rate. Competitive Edge: There are roughly 3 billion smartphone users on the planet. Developing a responsive website allows you to target all of these users and boost the value of your brand. If you are opting for a mobile-friendly website, then choose Openwave. We are a leading website development company in Malaysia and have partnered with several global brands for their branding and website needs.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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