When it comes to website development, for long the supremacy of hiring website development and web design services has remained unchallenged. After all, it’s a $24 billion industry. However, of late, indicators are depicting that the trend is slightly shifting towards DIY website builders. Why? Because most businesses simply lack the time and resources required to build, update and maintain a custom-built site. In fact, an increasing number of B2C brands are already turning towards solutions delivered on a SaaS model. Here’s how small businesses and agencies can benefit from taking DIY route: 1) Easy development and management Investing in SaaS-based eCommerce vendors will not only allow you to leverage the expertise of the vendor but also save you from hefty investments down the road. For a subscription fee, all the prescribed tools are provided. A few vendors like KartRocket also take up complete website management, thus allowing you to outsource what little technical burden is involved. 2) Take charge of your store Despite using software that’s someone else’s vision, you can tweak it to match your requirements. The complete power lies with you, and you decide how your store looks and works. However, partnering with the right website platform is essential to achieve such level of customization. 3) Increased efficiency: eCommerce business owners often uncover hidden issues that were previously unknown after deployment. Being unable to change the site’s design, adding/removing text, changing menus, adding more services, etc. will only amplify the frustration. Such complexities may consume your time and reduce efficiency, which highlights how it might be beneficial to opt in for a builder. 4) Get inspired by B2C It’s the age where eCommerce is at its peak. The tremendous growth is prompting B2B firms to turn to their B2C counterparts for advice on leveraging the boons of modern technology and grabbing a large part of the market share. 5) A view of the future: After B2C, it’s now time for the B2B market to flourish. To take advantage of the oncoming spurt of growth, businesses need to embrace DIY website builders and create stores that enable their clients to shop in a manner similar to how they would from a B2C site. Sure enough, online store builders can empower the B2B market in unimaginable ways. Also, finding a reliable web design and development partner will not only aid you in creating an exemplary website but also equip you with the tools need to manage the site on your own. Team up with Openwave in Malaysia to know more.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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