Shopping is now different. Queuing up outside stores ahead of sales, or traveling the distance to buy something from your favorite retailer is now history. While the retail industry is still thriving, there’s another that has caught on with consumers – eCommerce! Making sales online isn’t that difficult, especially if you own a Magento eCommerce store. Considered one of the best online store development platforms, its powerful features can give your business needs to click with online shoppers. If you own a Magento eCommerce website but are still making average sales, then it’s time you revamp it. Here are five effective ways you can improve your eCommerce sales: #1) Go responsive An increasing number of shoppers are on mobile. So, believing that your site will only be accessed on a desktop isn’t going to fetch you returns. Adopting a responsive design will allow your Magento eCommerce website to adapt to a wide range of devices and provide flawless performance. The better your site’s accessibility, the better your sales get. #2) Search Engine Optimization Magneto has several extensions that you can use to bolster your SEO efforts, thus improving the traffic to your site. Long-tail links can be converted to SEO-optimized ones, keywords can be infused with page titles and more. #3 Simple and custom checkouts One of the biggest reasons why shopping carts are abandoned midway is due to cumbersome checkout processes. The lengthier it is, the more frustrated the user becomes. You need to simplify the checkout process by combining the multi-step process into a single page. #4 Bringing back customers If a customer abandons a purchase, then you cannot simply ignore them. There could be a reason behind that! With their email or phone number, you need to ensure that you follow up with them to find out what happened. Sending a prompt can also enable them to complete the action. #5 Location-specific targeting By default, your store would be in English. If you’re operating on a global scale, this might not be suitable for all audiences. You need to give your customers an option to view your store in their language. Magento can identify the geographic locale and serve appropriate content. While these tips can certainly create a positive impact on your sales, if you’re still struggling, it’s better to consult experienced Magento developers. Ask Openwave now!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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