According to the latest research, over 80% of all property investors, renters, and purchasers check out prospective properties online. Many even prefer to book them online or want to be able to see a property beforehand virtually before they visit it physically. That’s why many real estate businesses are focusing a significant amount of time and energy into online marketing and customer service efforts. Your real estate website is your most potent marketing and customer service tool. Here are some expert tips on how to craft an excellent real estate website: Include quality images Humans are visual creatures and rely heavily on visual data. That's why you need to upload only high-quality, detailed pictures of all the properties you are advertising online. Add floor plans Add technical floor plans that can be easily downloaded and viewed on your website. Not only will this trick help boost interest in a property, but it will also help customers make an informed decision. Intuitive search feature Allow visitors to search for properties with an advanced, intuitive search feature. Include universal search criterion in the search. For example, the number of rooms, type of property, location, etc. Area map and directions Create an area map of the property and be sure to highlight nearby amenities. Also ensure that the property shows on Google Maps, especially the 3D view (if applicable). Provide live consultations With the help of Chatbot technology, you can provide live consultations to website visitors online. You can answer queries, note down feedback, as well as provide specialised offers to a particular guest. Blog/news section A blog section or a news feed allows you to announce new properties to customers. It creates a buzz around a particular property, provides helpful information to visitors, and also significantly increases engagement with your brand. Real estate agencies that don’t own a professional website are bound to lose out on a lot of prospective revenues and customers. You can use CMS software to build one at an affordable price. If you’re not tech savvy, you should partner with a web development who can help with development and marketing for best results.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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