Everyone knows there’s cutthroat competition in the $2 trillion-plus revenue-generating eCommerce business. It's tough to get a strong foothold in the industry for new to medium-sized businesses. Many e-stores struggle with maintaining a healthy conversion rate – conversion rate being the metric that tells us how many visitors are getting converted into paying customers. Here are intelligent strategies that can help up the conversion rate on your website significantly: Perfect pricing strategy A big reason why some eCommerce websites fail to make any headway is a bad pricing strategy. Ensure that all the goods you are selling aren’t being sold for less on some other internet site. Customers these days always hunt for deals before hitting the purchase button. They will abandon your site if your rates aren't competitive. Simply and de-clutter A simplified and de-cluttered design is paramount. Not only does it make it easy for visitors to take in new information, but it also helps them navigate faster. Take advantage of a grid-based layout and use high-resolution images to make a bigger impact on visitors. Create a buzz Big stores like Amazon.com are always creating a buzz by offering huge discounts periodically, holding unique shopping festivals, and sometimes having ‘flash' sales. A simple buzz-generation strategy, like a flash sale, can create excitement among visitors and make it more likely they will purchase your products. Embrace mobile-friendly design Nothing will annoy customers more than a website that loads slowly on mobile devices. Make use of responsive themes to ensure that the pages’ content is easily accessible, navigable, and readable on mobile devices and tablets. Foster a sense of security Visitors often have ‘purchase anxiety’ online when thinking about making a purchase. Why? Because they don’t have a product in hand and they are paying to a faceless computer program that may or may not cheat them. A very effective but under –utilised strategy is to make visitors feel secure and at home. That can be done by using cheerful colours and displaying SSL security certificates and delivery/return policies. Make sure your servers are up to the mark Slow loading web pages are a number one cause of shopping cart (and website) abandonments. Optimize web pages to ensure they load in 2 seconds or less. Also, consider upgrading to a better host (if you’re using cheap hosting) – it can significantly improve site performance. A well-designed store, with the latest features and SEO-friendly design, is essential if you want to turn visitors into loyal customers. Openwave’s experienced eCommerce developers are available to upgrade your existing store at an affordable price!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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