Magento is the world’s most preferred eCommerce platform that is in use by thousands of eCommerce websites. A platform that is famed for its robust build characteristics and scalability, it is a favorite among emerging eCommerce players who use it for its cost-effective development and free plugins. However, it is always advisable to hire dedicated Magento developers when building an eCommerce site. But why? What benefits does it entail? The advantages are discussed below: Skills and experience: By opting for a third-party team, you stand to benefit from their immense expertise in the domain. You can leverage their experience from previous projects to arrive at the best configuration for your website. This can help you build a site that is well-rounded. Protracted expenditure: If you are a startup or an SME who does not have a lot of funds at your disposal, opting for an expert development team for a short-term can help you save on several redundant expenditures such as recruitment, infrastructure, and developer licenses. Tailor-made solutions: With an expert team at your disposal, the need for trial-and-error is largely avoided. Experts come onboard with a slew of useful suggestions and solutions that can be the right fit for your business and help you save time on discussions and iterations. Expedited development: When it comes to development, every man-hour invested on development counts. By opting for certified Magento programmers, the number of man-hours required for development can be kept to a minimum and the product can be released to the market at the earliest. Security: In an Internet-driven world where cyber-attacks are increasingly common, an experienced team can help you put in place sufficient safeguards to keep the website safe from external threats and enable you deliver a secure eCommerce experience to your customers. Looking to build a world-class eCommerce website? Hire Magento experts from Openwave and get started today!
0 Comments
In the age of the internet, building an online presence is something that every company looks forward to. Setting up a website for one’s own brand or business is no longer fashionable; it has become customary. With this being the case, businesses throng website development companies to get their site built. However, misconceptions are rife in the industry and for the uninitiated, this can be quite a confusing endeavor. More often than not, businesses tend to use the terms “website development” and “web design” interchangeably. And this leads to them ending up with the wrong technical partner. How do the terms differ? Website development: It refers to the building of a single webpage or a collection of web pages using code. Availed as a service, web development involves using languages such as HTML, JavaScript to set in place the framework that runs the site. Web development can be broadly categorized into Front-End and Back-End development. Front-End building refers to the client side of the application where developers engineer the page that will be displayed to the client. Back-end development refers to building the server-side of the website and putting in place all the working elements that power the front-end of the website. The languages used for front end development are usually HTML, CSS, and AngularJS. Back-end languages include Python, Java, SQL, Ruby-on-rail, etc. Website design: It governs the aesthetic and usability aspects of a website- ranging from layout, the color palette, the information flow to the overall UI/UX of the site. Web designers typically work on incorporating artistic elements into the website to improve its desirability and boost traffic. The common tools that are used in website design are Adobe Dreamweaver, Bootstrap, Adobe Creative Cloud, etc. Now that you are aware of the crucial difference between web development and web design, it is important that you partner with the best player in the industry to fulfill your requirements. Team up with Openwave, a leading web design and web development company in Malaysia and avail a well-rounded service! Compared to the current crop of technologies and platforms which have been released in recent years, .NET was released way back in 2000. However, the platform still seems to enjoy a loyal following among developers and enterprises across the globe, all of whom have made it their go-to choice for developing business apps - and is expected to be a prominent platform even in the year 2018. But why? To what does it owe its immense popularity? The following reasons enumerate why .NET is still considered a suitable platform for web development: Open Source: The Dotnet framework is Open source- one that is supported by a global community of developers. The developer community develops regular plugins and add-ons to aid in building customized business applications Ease of development: The syntax used in .NET is simple and learnt by millions of developers across the globe - all of whom offer an opportunity to expedite development and scale up the platform with ease. Agile and versatile: The .NET core is a highly flexible platform that allows several flexible modes of development. It allows developers to make use of Bootstrap layouts and javascript packages to simplify the development process and third party add-ons. This offers both time and security advantages as multiple layers of security can be integrated. In tune with trends: While the .NET framework has been around since 2000, the language itself has been constantly updated to incorporate new trends and features. Thanks to constant roll out of updates from Microsoft, the ASP.NET stack is regularly overhauled and stays at the cutting-edge Robust development tools: The most commonly used IDE for Dotnet is Visual Studio which allows for easy development of code and simplified integration. Visual Studio also simplifies other critical development activities such as debugging, bug identification, code completion, git integration, and unit testing. If you are looking to invest in .NET application development, then get in touch with Openwave, a global expert in .NET technologies. Web design and fashion share a commonality: they are both never finished. Every year, newer trends and themes hit the internet and WordPress developers across the globe take notice and incorporate the same. 2018 is no different in this regard. This year too, there are a host of new trends that have emerged and are likely to be adopted by thousands of websites across the globe. Here are some of the trends that you should pay attention to: 1. Color Themes: With bright screens of monitors and smartphones, customers today prefer to view colors that are easy on the eye. With consumers spend large amounts of time glued to their smartphone screens, opting for a color palette that is simple and visually docile can retain customer attention. 2. Fonts and Typography: Today, a significant chunk of the internet traffic originates from smartphones and far surpasses traffic from desktop browsers. With this being the case, it is better to opt for large fonts with bold typefaces. 3. Subtle Graphics: The trend is now in favor of graphics that appear hand-drawn as opposed to ones that are bright and digitally rendered. Opt for crisp and subtle graphics and add life to your website. A simple cartoon embedded within the website can be used as your brand ambassador. 4. Simple and Intuitive Animation: Today, recurring animations developed using JavaScript are the trend. These simple and subtle animations are used in place of video animations as they are easy to load and work well even on mobile websites. 5. Push Notifications: Push notifications for websites are the new norm as they allow businesses to send notifications right to the desktop and increase the number of redirects to their web pages. They are preferred by customers as they are not as obtrusive as pop-up ads. 6. Augmented Reality: Leveraging the widespread use of webcams on laptops and the advanced cameras on smartphones, today, several websites are offering augmented reality applications on their web pages. This is an effective way of targeting customers individually and improving sales conversion rates. Incorporating these trends into your website is now easy. Partner with globally acclaimed WordPress designers such as Openwave to develop a website that is tailor-made to suit the needs of your business and also lends a fresh image to your brand. Get in touch with our business team today! ‘If developing a new and fresh website is a part of your brand promotion plans, then you should consider a Responsive Website design’ - this is a statement that businesses all over the globe hear regularly. What is a responsive design and why is it in prominence lately? The answer has to do with smartphones. As smartphones become prominent the world over, they have led a shift in the internet consumption patterns. Today, most of the traffic reaches online through mobile browsers as opposed to desktops-based ones. This places an impetus on businesses to make their websites mobile phone-friendly and this is known as Responsive web design. What are the benefits offered by this style of web design? One-for-all design: When it comes to web development, maintaining multiple configurations to suit different devices can be resource intensive. In this scenario, opting for a design that adjusts itself across devices is a great way of reducing both development costs and maintenance costs. Enhanced SEO: Since November 2015, Google has opted for a mobile-first policy for its search engine ranking. This means that mobile websites will be given priority over desktop sites and mobile friendliness will be incentivized with better PageRank. Scalability: As these websites can adapt to any device, the scalability of your business can be made easy. When newer devices with different screen dimensions hit the market, your web page can automatically align itself with the screen of that device. Improved UI- A mobile-friendly site offers a better User interface, one that offers a seamless experience for users. It removes the need to scroll through or resize a website when accessed from a new device. It also improves the navigability within the website which helps reduce bounce rate. Competitive Edge: There are roughly 3 billion smartphone users on the planet. Developing a responsive website allows you to target all of these users and boost the value of your brand. If you are opting for a mobile-friendly website, then choose Openwave. We are a leading website development company in Malaysia and have partnered with several global brands for their branding and website needs. Are you looking to build an online store for your business? Do you already own an online shopping site that you wish to revamp? If your answer was affirmative for either of the questions, then you should consider Magento for eCommerce development. It is a platform that powers thousands of eCommerce businesses globally and has paved the way for several brick-and-mortar stores to take the online route in a hassle-free manner.
Christmas is the one season of the year when both shoppers and sellers are equally enthused. It is the festive time of the year when customers are in a shopping frenzy and retailers are clearing stocks with big deals. With the right strategy in place, you can leverage your eCommerce store to boost subscribers and at the same time reduce overhead costs.
If you are a retailer who is gearing up for the holiday season, then this is the right time for you to give your Christmas marketing ideas an eCommerce twist. Follow these 5 tips and boost your sales: Get the theme right: It is important to incorporate the holiday cheer into your website! Add the elements that are relevant to the holiday season into the logo and the overall theme of the website. Bring the Christmas flair on and strike the right chord with your customers. Spread the joy: Greeting Cards aren’t a formality, they are actually marketing! Send personalized greetings to your customers and remind them to enjoy the holiday season. You can also get them excited by throwing free coupons and lucky draws to get them to your website. This can boost traffic! Share the blessings: It always pays to be a little religious! Share dedicated quotes and passages through your social media account. Share holiday tips and recipes that may not be brand-related but generic. This can help you attract more likes, shares and boost visibility. Help your fellow Christian save money: There’s nothing like the joy of savings! Help your customers save a few bucks and buy a few extra things by announcing holiday season offers and coupons. Christmas can be fun: Run themed-campaigns and contests such as ”Celebration videos” and “Tree Decorations” that encourage your customers to share media content of their celebrations on your social media pages. This can drive interactions with your social media channels and boost traffic to your website. If you are looking for an able team that can help you with the implementation of these promising tips, then get in touch with Openwave. We are a reputed IT-solutions provider based out of Malaysia and excel in seasonal shopping website revamp. Hire website designers from us and see your sales skyrocket! December is almost here, which means that Christmas is right around the corner! With less than a month to go until the grand holiday, long lines of queues are being formed both in the real life and on the internet! If you are looking to boost your revenue with a total website revamp, then it is important for you to pay attention to a few elements of your web design.
The following aspects of your website should be altered with the holiday theme in mind: Themed Logo: A holiday-themed logo adorned with a “Santa hat” or revamping the site with the Xmas theme usually brings out a celebratory mood. This works in favor of businesses as customers can be encouraged to shop more. Xmas Images: When it is the holiday season, anything “Christmassy” has a lot of scope for gathering the attention of customers. Embed the background of your website with Christmas-themed imagery. You can also add stickers or logos that contain information on discount and special offer sales in different parts of the site for better appeal. Reddish Hue: Red is the official color of Christmas. Along with white, it forms the theme color in several Christmas related goods and clothes. Incorporate the color into the theme of the website, which includes the background and the buttons. This evokes a festive mood among holiday shoppers. Christmas Section: Allocate a dedicated section for Christmas-related goods and improve the ease of checking out for these products, by minimizing the number of steps users require to get to the page. It is a win-win for both shoppers and retailers. You can also announce festival season offer on these products to drive sales. Website Content: Incorporate as many holiday-themed words into your website as you can. For instance, words that use “Ex” can be stylized to use “X” as a commemoration to Xmas. This increases the appeal of your website to shoppers and boosts traffic. If you are shy on budget and are looking for a quick and affordable way to revamp your website, get in touch with Openwave. Our team of web designers in Malaysia is highly experienced in seasonal web design modifications and can give your eCommerce site a much-needed image makeover ahead of the holiday season. The internet is made up of a million websites. Hence, the vast majority of websites are usually buried under this ocean of webpages. For businesses looking to ensure that their Joomla webpages are visible on the first page of the searches, it is important for them to follow a few guidelines. This process, known as Search Engine Optimization, involves the implementation of a few steps and processes to ensure that web pages get ranked higher. Here are some of the latest tips that can help businesses carry out effective SEO in the year 2018: - Keyword research: Search Engine Optimization requires the optimization of content which entails using the right keywords in the web text. Long tail keywords can get indexed easily and are more likely to drive relevant traffic to your site, which will in turn, lead to high conversion rates. - Organizational structure: When it comes to building a site, Joomla developers should ensure that their website has enough categories and subcategories as this will help the search engine crawlers to easily sift through the website and bring relevant URLs to the fore. - Internal linking menus: Internal linking is an essential aspect of page ranking. By building categories and subcategories of the content on the website, a Joomla-optimized custom-map of the websites can be built, which creates a structure that is easy for search engines to identify and rank. - Judicious linking: While it is advisable to categorize the site based on several menus and subheadings, too many links between pages is generally not advisable. This is because creating categories incessantly can complicate the mesh of connected pages and confuse search engines. - Internal links: By creating internal links in the website content, developers can ensure that there are enough links that connect this page to other relevant pages of the website. This helps reduce the bounce rate the website as the visitors are likely to stay within the website and explore rather than leave. If you lack an in-house team that can help you with SEO, then get in touch with Openwave. We are a highly regarded Joomla website development company. Our team of dedicated developers is adept at every aspect of the web development process, including Joomla SEO. Reach out to us! With the increasing influence of social media and the internet on our daily lives, the behavior of consumers and how they perceive brands have changed as well. An increasing number of users today engage in shopping for the holidays through the internet. With the holiday season around the corner, it is the right time for businesses to evaluate how they strategize their marketing campaigns to get better returns from the audience. The latest trend is to invest in social media marketing. Yes, a lot of companies already carry out social media campaigns, but success eludes most of them. So, how are social media campaigns made successful? Here’s how: 1. A holiday-themed campaign: The best way to capture to attention of shoppers is to go for a holiday-themed campaign, one that brings together all the joy and mood of the holiday on to the website. Businesses should try to incorporate holiday motifs wherever possible on their social media pages and their websites. This can help them influence the mood of the buyers and encourage them to buy for the holiday. 2. Flattering deals: Holiday shopping is associated with exclusive deals and offers. This should clearly be on the agenda of eCommerce websites that are trying to raise their revenues. Using social media to promote a festival season offer is a better way of increasing customer traffic. Bold designs that stand out from the background and bring eyeballs to the campaign are important. 3. Personalized engagement: Consumers love to be pampered. Organizing a personalized marketing campaign that addresses the customer on a first name basis and offers them unique offers can go a long way in ensuring customer loyalty. 4. New Trends: Shoppers love to know about the latest trends that are seeing traction on the market. By posting regular updates about the new design or product trends, businesses can generate more interest in their products and bring in better traction. 5. Videos and Cartoons: Festivities-themed ads and animations are useful for boosting views to the social media page. Today businesses also use innovative concepts such as Gifs to get more likes and shares on their posts. This helps increase organic reach for the brand. If you wish to take up social media in a big way for boosting your holiday spends, get in touch with Openwave. We specialize in revamping brands for holiday shopping. Our team of Social media experts can help you boost the value of your brand during the holiday season. |
Details
AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
Categories
|