The field of mobile apps is now the most in-vogue space in business. With over two billion smartphone users, companies across the business lines are using mobile apps to further their reach. But with newer technologies and revolutionary innovations reshaping the business, new trends are set to remake the scene.
Here are four major trends that we think will impact the mobile app field in the near future: Personal assistants With devices such as Amazon Echo, Google Home along with Apple’s Siri and Microsoft’s Cortana, a new trend has been emerging and growing in influence. Digital assistants have been gaining more prominence in the tech world today, with more and more corporations foraying into this area. Mobile apps are also looking to capitalize on this field by building apps that bring automated assistance to their owners. Virtual reality This is an exciting new field, one positioned to bring grand new innovations to the world of tech. The Virtual Reality space brings massive potential for the mobile app space, allowing apps to integrate a simulated experience to boost consumerism for a host of fields. Corporations are already capitalizing on this trend by building virtual interactions in the mobile space, from retail stores to real estate developers and fashion designers. Apart from this, VR is also being utilized by a range of fields, from advanced medicine to manufacturing and R & D. The 3D experience delivered through virtual reality promotes a convenient and healthy channel of engagement between customers and businesses that save vast amounts of time and money. Augmented reality This is similar to the previous section, but with the virtual reality somehow laid over scenery and objects in the real world. An explosive boost to this field came in the form of the recent game, Pokemon Go. This game sparked massive new interest in the field of augmented reality, and now, mobile apps are looking to cash in. Companies are already exploiting AR to provide stronger channels of support for customers. An example is Lowe’s, which recently released an app that utilizes augmented reality technology to entertain customers. The AR and VR markets combined are forecast to reach a mind-boggling 37 billion USD of worth within ten years. The Internet of Things This is a technology that brings an interconnected medium for different devices and platforms, giving customers accessibility and mobility in their working. The rise of wearable technology, such as watch-phones, has accelerated this tech area, which is now growing at a massive pace. Mobile app builders can delight users by implementing this technology with their applications for a more futuristic experience. These are some of the trends that we think will shape the mobile app space in the near future. If you need help integrating these features in developing a quality-driven app, then we could give you the tools. Openwave comes with twenty years of experience, having built over a hundred mobile apps for companies across the business spectrum. Get in touch with us to explore the options!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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