The number of smartphone users has increased to over 3 billion worldwide. Businesses now have to cater to these users either by building a mobile-friendly website or an app. Of course, most SMBs are on limited budgets, and many have to choose between a site and an app. If this is you, which one should you go for? A mobile site is better for information sharing A mobile site is perfect if you want to share information about your business and products. It can be accessed on a variety of devices without users having to download a large application. Also, such websites can be updated and upgraded quickly, without users having to update them manually. Dynamic websites don’t need a lot of monthly upkeep, either, and you won’t have to empty your wallet to build them. An app is better for providing personalised services An application is better if you want to provide complex services that involve a lot of calculations or which need native processing power. Apps are more interactive than web pages, and they also are easier to navigate on. Also, applications are useful when you want users to have access to some services when they're on the go and might not have access to the internet. Apps are expensive to run and maintain. A mobile site is a prerequisite to an app Many businesses mistakenly believe a mobile app can replace a mobile website – that is simply not the case. An app can complement a site or improve upon existing services, but a small-screen friendly site is a prerequisite to building an application. To conclude, it all depends on what you hope to accomplish. A mobile website is better if you want to share content, while apps are better if you want to provide personalised services or want to build something like a game that won’t run well in a browser. If the points we mention above don’t help you, you can consult hire dedicated developers with industry experience. They should be able to analyse your unique business and come up with the best solution for you.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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