Conducting business online requires a mastery over SEO and digital marketing. The aim of the entire digital marketing process is to ensure more visibility in a tightly clogged online space, thereby making your brand better positioned to attract visitors. Under the umbrella of this arena falls what we call as 'Landing Page Optimization' or 'LPO'. Goal of LPO With landing page optimization, the central purpose of your website is achieving a good PPC rate, or Pay-per-Click rate. In other words, you attempt to get visitors to click on the ads hosted on the pages, thereby bringing you additional revenue. How to Get it Done? For this process, one needs to create pages that are designed specifically for the objective. The different aspects of the page need to be aligned to maximize the chances of visitors clicking on the ads. The only way one can achieve this is by developing websites suffused with quality content. The site does a better job engaging and satisfying its target audiences, and thereby has a stronger chance of selling products to them through guest ads. Simple Ways to Boost LPO Optimization of your landing pages is the foundation of your Search Engine Management techniques. In order to improve the relevance of your content, there are some essential tools that you can implement: 1. Start off with a smart, attention grabbing headline that makes your writing easier to market. 2. Lay out the website in an efficient, guest-friendly manner to give audiences a more welcoming aura. 3. Ensure that the writing remains down-to-earth and relatable, while using certain trigger points to spike interest among users. 4. Shape the design of the website for a clean, professional appearance, while at the same time, reflecting your brand accurately. This entire process involves resources from multiple fields, including design, IT, content, as well as a sound hosting engine. However, if done right, the benefits of the operation are dual-edged: You raise your pay-per-click rates, while at the same time, improving the quality of your website in the search engine. Therefore, be sure to invest in this process to establish yourself on the web. If you don't know where to start, Openwave has helped many firms with digital marketing, searchengine marketing and web design. Our experts can guide you through this field and lift your chances of success.
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Every website, web portal, and app needs a payment getaway to accept money from customers or clients. There are a lot of options in the market and finding the right one can be a major headache. You also hear a lot of horror stories – some providers include "surprise" charges that can eat up a large amount of a business's profit. So how do you choose the right payment getaway? Here are some considerations to make before picking one: Fees Providers often charge a flat monthly fee and also a per-transaction fee (2-3%). Don’t always go for the cheapest option. Instead, take a look at all the features, read the fine print carefully and get quotes from multiple sources. Preferably choose one that does what you need it to at minimum cost. Integration Some payment portals can be integrated directly into your website, while others will divert your customers away to an independent page operated by the provider for the duration of the transaction. It’s better to use a service that doesn’t interrupt the payment process (direct integration). Trustworthiness It’s always better to go with a provider that has a good reputation - this is both for your sake as well as your customers’ sake. For example, everybody knows PayPal, but not many have heard of Pay U money. Conducting transactions online is an exercise in trust for most customers, and they will be more likely to buy from you if you have teamed up with a provider that they know. Security How secure will transactions on your website be? The payment portal must be as secure as possible. Credit card and data theft are very common. Losing your customer’s payment information can be a very costly mistake, as it could destroy your business’ reputation. Speed Every provider will have their unique turnaround times. They have to accept payment from the customer and then credit it to your account. Do some research and try to find one that has fast turnaround times. Custom development Most companies choose third-party providers, but some decide to create their own custom portal. There are high up-front development costs involved and creating a personalized portal can be tricky business, but for some business types, it can pay off in the long run. Do you need help in choosing the perfect getaway? Openwave’s experienced developers can help you pick the right one! |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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