The aim to increase website traffic is a common desire that is shared by all website developers. However, what is usually overlooked is the fact that increased website traffic does not directly translate into increased RoI. A more important and relevant metric that determines the customer engagement and retention is bounce rate. Bounce rate can be defined as the percentage of site visitors who land on a webpage and leave after viewing the page. This can usually be attributed to the fact that the page did not offer the viewers with anything interesting or to their taste. This usually leads to customers “bouncing” off the page and migrating to a new URL altogether. Interpreting the customer behavior using Google analytics and factoring in user experience on the website as a key metric during website design is essential. Businesses can reduce their bounce rate by focusing on the following: 1. Reworking Meta Descriptions: It is important to ensure that the meta descriptions provided by the developers are in tune with what the company actually offers. When websites tend to add keywords into the designing of the websites without moderation, the number of bounces increases as users may be disappointed after finding out that they’ve been lured into clicking on a webpage that does not offer what it had promised. 2. Optimizing Targeted Campaigns: When executing paid targeting campaigns, websites should analyze their audience before they run pop-up ads on the screens of these users. This will help websites reach out to the right set of audiences and improve their RoI as opposed to spending on ads that target users who may not convert into leads. 3. Increase The Speed Of Page Loading: Web pages that load slowly can strain the patience of users and can lead to many of them leaving the pages before they load completely. This increases bounce rate dramatically. To avoid this, businesses should hire website designers who can make the web pages nimble and optimize the displayed content so that loading time is cut short. 4. Implement Call To Action Buttons: By implementing CTA buttons at strategic points on the pages, businesses can direct their visitors to appropriate landing pages that can motivate the customer to spend more time on the website and also lead to a possible conversion. To implement the four tips discussed above, B2B business websites can reach out to Openwave and avail their services. Being a renowned player in this domain, the company allows businesses to hire expert website designers and benefit from their services.
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According to the latest research, over 80% of all property investors, renters, and purchasers check out prospective properties online. Many even prefer to book them online or want to be able to see a property beforehand virtually before they visit it physically. That’s why many real estate businesses are focusing a significant amount of time and energy into online marketing and customer service efforts. Your real estate website is your most potent marketing and customer service tool. Here are some expert tips on how to craft an excellent real estate website: Include quality images Humans are visual creatures and rely heavily on visual data. That's why you need to upload only high-quality, detailed pictures of all the properties you are advertising online. Add floor plans Add technical floor plans that can be easily downloaded and viewed on your website. Not only will this trick help boost interest in a property, but it will also help customers make an informed decision. Intuitive search feature Allow visitors to search for properties with an advanced, intuitive search feature. Include universal search criterion in the search. For example, the number of rooms, type of property, location, etc. Area map and directions Create an area map of the property and be sure to highlight nearby amenities. Also ensure that the property shows on Google Maps, especially the 3D view (if applicable). Provide live consultations With the help of Chatbot technology, you can provide live consultations to website visitors online. You can answer queries, note down feedback, as well as provide specialised offers to a particular guest. Blog/news section A blog section or a news feed allows you to announce new properties to customers. It creates a buzz around a particular property, provides helpful information to visitors, and also significantly increases engagement with your brand. Real estate agencies that don’t own a professional website are bound to lose out on a lot of prospective revenues and customers. You can use CMS software to build one at an affordable price. If you’re not tech savvy, you should partner with a web development who can help with development and marketing for best results. Dotnet is a preferred development platform for many around the world, and with good reason. It has helped companies synthesize strong, reliable interfaces upon which to build their e-commerce operations. In this article, we're going to be dissecting the different areas of this coding language to find out exactly what makes it fit as a programmer's preferred framework. Helpful features The Dotnet framework gears developers with a handful of useful features, including native optimization and caching services. This is particularly helpful with less trained coders and beginners. Ease of maintaining pages With Dotnet, the source code is delivered onto the computer's server, giving more control to the web pages. In addition to this, the source code is in synchronization with the HTML framework, and this makes it easier to write and maintain pages. Faster, easier deployment process With the Dotnet framework, the information for configuration is also built into the structure of the platform. This means that there is no registration process when programming. As a result, deployment is much cleaner, easier and less cumbersome for developers. Smaller programming volume This platform has a unique feature, in which the amount of coding is significantly reduced. This functionality is especially useful when developing larger applications, as it helps to curtail the time and effort in building the entire interface. Higher security Dotnet is highly synchronized with the Windows platform, and therefore, has a higher safety quality than other coding languages. Diverse tools Dotnet offers programmers a more versatile set of tools loaded with features such as editing and other drag-and-drop functions. A visual studio is also present, improving the overall working quality for the developer. Monitoring facility boosts ease and security It hosts a feature for monitoring entities running within it, including pages, applications, among others. This eases the burden of the developer for programming, while at the same time, greatly bolstering security as well by flushing out malicious activities taking place within. Simplicity of smaller tasks The smaller and simpler tasks, such as client authentication and configuration of the site, are much easier to perform than other frameworks. Developing on Dotnet can bring quality results, but only if aided with a skilled, experienced team. Openwave comes with a healthy twenty-year experience in this area of work, and offer development services for the Dotnet platform among many others. Since the release of Pokemon Go, Augmented Reality has come into the mainstream. An increasing number of developers are foraying into this field, hoping to bring new, innovative applications through it. There are countless applications that aim to assist AR development, and in this article, we’re going to be taking a look at some of them to see where this field is heading. Vuforia This is among the most popular tools for AR development at present. With this software, the developer is given the aid of numerous features, such as the ability to recognize different types of objects, as well as recognition of environments and text as well. It also hosts the Vuforia Object Scanner, a facility that allows you to scan and create targets for objects. The platform offers a free package that is composed of the major features. EasyAR This platform is similar to Vuforia, but with greater ease-of-usage and convenience. It is supported on a range of platforms, including the Windows, Android, iOS, Mac and many more. The latest version of the software comes with image recognition functionality. Meanwhile, some of the common features that all of the versions possess include cloud recognition, smart glass solution, 3D object recognition and environment perception. It provides a free library with a host of additional themes and functionalities for support. Wikitude This is a platform supported by Android, iOS, and the Smart Glasses device. Some of the features it boasts include image recognition and tracking, 3D tracking technology, cloud recognition and more. The latest version of the software offers a host of additional features, including improved extended tracking and advanced camera options. Kudan This is one of the major competitors to Vuforia. It offers ease-of-functioning in the augmented reality development process. This platform uses the SLAM technology to recognize objects in reality. It runs only on Android and iOS. Xzimg This tool features facial recognition and image recognition among other things. It offers a limited free trial only for demonstration purposes. It is compatible with Windows, iOS, Android and many other systems. If you’re looking to build mobile applications with enticing new features such as AR and Virtual Reality, then Openwave has the tools to assist you. We come with a solid, two-decade experience in the field, and have developed apps for countless corporations in Malaysia and abroad. Explore the possibilities with us today! |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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