The internet landscape constantly changes as new and more advanced technology appears each year. 2017 promises to be a year where we’ll see massive changes across the board in how websites are designed, and in the kind of experience they provide to visitors. Here are some revolutionary web design trends for 2017 you need to know about: Responsive design becoming a necessity Traffic from mobile devices has surpassed traffic from desktop computers. In 2017, responsive design – creating web pages to be compatible with small and big screens alike – will be widely adopted by websites globally. Google may also rank sites that follow the trend higher in its rankings. Innovative parallax and scrolling effects Innovative, gesture-based scrolling will be used to display content, including pictures, videos, and text. For example, some websites are posting videos that automatically play when you scroll to them or are using animations that come to life when you scroll through them. Videos will be a mainstay Videos are being used for product tutorials, descriptions, and demos. They are also being used to show users how to make use best of a website’s functions. Videos will be an even bigger phenomenon in 2017, as brands globally adopt the “storytelling” approach based on moving imagery that attracts users’ attention. Stock imagery will be a relic of the past Gone are the days where websites used stock images from sites on the internet in their galleries, or on their homepage. Instead, websites are now prominently featuring original art and photography made exclusively for them, including cartoon-based animation and imagery that evokes an emotional response from visitors. It’s a good idea to get your website redesigned at least once every two years, to keep it fresh in the eyes of visitors. There are fast prototyping tools you can use to see how a redesigned website will look without actually spending any money on the design itself, so you can see for yourself if it’s worth it. You can hire web developers that have knowledge of the latest design trends to build it for you at an affordable price.
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We’ve all heard about search engine optimization (SEO), which is the factor that determines how highly your site gets ranked in search engine results. App store optimization (ASO), on the other hand, determines how highly your app gets ranked in app store listings whenever a user searches for something in your niche. Why is app store optimization important? Data tells us that people find new apps through app store searches 63% of the time. If you don’t optimize your app for the app store, you will only be able to bring attention to your app through external sources. What affects app store optimization? There are two main factors that affect your rankings in app store searches: your app’s name and description keywords, for one, and the ratings and reviews the app has received, for another. If you use the right keywords in the description and title and your app receives stellar reviews (4 stars and higher), your app will rocket to the top of the listings. Use the right kind of content To improve ASO, you need to use relevant keywords in the title. Apps that have the right keyword in the title rank over 10% higher than apps that don’t. To make your app more attractive to customers, you can also design beautiful (but relevant) icons and use high-quality descriptive images. Gather data to build a useful app Is your app useful to your targeted audience? You need to do your research first, preferably while designing your app, for maximum results. Put yourself in the user’s place and ask yourself some questions: Is this app something you’d want to use every day? Is the app easy to use? You can also use industry data – with the help of analytics tools – to further customize your app. ASO can only take your app so far, though – it needs to be useful, well-designed, and bug-free long-term if you want customers to keep using it once you get them to download it. It pays to hire an experienced development team to work on your app if you want it to be successful. |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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