December is almost here, which means that Christmas is right around the corner! With less than a month to go until the grand holiday, long lines of queues are being formed both in the real life and on the internet! If you are looking to boost your revenue with a total website revamp, then it is important for you to pay attention to a few elements of your web design.
The following aspects of your website should be altered with the holiday theme in mind: Themed Logo: A holiday-themed logo adorned with a “Santa hat” or revamping the site with the Xmas theme usually brings out a celebratory mood. This works in favor of businesses as customers can be encouraged to shop more. Xmas Images: When it is the holiday season, anything “Christmassy” has a lot of scope for gathering the attention of customers. Embed the background of your website with Christmas-themed imagery. You can also add stickers or logos that contain information on discount and special offer sales in different parts of the site for better appeal. Reddish Hue: Red is the official color of Christmas. Along with white, it forms the theme color in several Christmas related goods and clothes. Incorporate the color into the theme of the website, which includes the background and the buttons. This evokes a festive mood among holiday shoppers. Christmas Section: Allocate a dedicated section for Christmas-related goods and improve the ease of checking out for these products, by minimizing the number of steps users require to get to the page. It is a win-win for both shoppers and retailers. You can also announce festival season offer on these products to drive sales. Website Content: Incorporate as many holiday-themed words into your website as you can. For instance, words that use “Ex” can be stylized to use “X” as a commemoration to Xmas. This increases the appeal of your website to shoppers and boosts traffic. If you are shy on budget and are looking for a quick and affordable way to revamp your website, get in touch with Openwave. Our team of web designers in Malaysia is highly experienced in seasonal web design modifications and can give your eCommerce site a much-needed image makeover ahead of the holiday season.
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The internet is made up of a million websites. Hence, the vast majority of websites are usually buried under this ocean of webpages. For businesses looking to ensure that their Joomla webpages are visible on the first page of the searches, it is important for them to follow a few guidelines. This process, known as Search Engine Optimization, involves the implementation of a few steps and processes to ensure that web pages get ranked higher. Here are some of the latest tips that can help businesses carry out effective SEO in the year 2018: - Keyword research: Search Engine Optimization requires the optimization of content which entails using the right keywords in the web text. Long tail keywords can get indexed easily and are more likely to drive relevant traffic to your site, which will in turn, lead to high conversion rates. - Organizational structure: When it comes to building a site, Joomla developers should ensure that their website has enough categories and subcategories as this will help the search engine crawlers to easily sift through the website and bring relevant URLs to the fore. - Internal linking menus: Internal linking is an essential aspect of page ranking. By building categories and subcategories of the content on the website, a Joomla-optimized custom-map of the websites can be built, which creates a structure that is easy for search engines to identify and rank. - Judicious linking: While it is advisable to categorize the site based on several menus and subheadings, too many links between pages is generally not advisable. This is because creating categories incessantly can complicate the mesh of connected pages and confuse search engines. - Internal links: By creating internal links in the website content, developers can ensure that there are enough links that connect this page to other relevant pages of the website. This helps reduce the bounce rate the website as the visitors are likely to stay within the website and explore rather than leave. If you lack an in-house team that can help you with SEO, then get in touch with Openwave. We are a highly regarded Joomla website development company. Our team of dedicated developers is adept at every aspect of the web development process, including Joomla SEO. Reach out to us! With the increasing influence of social media and the internet on our daily lives, the behavior of consumers and how they perceive brands have changed as well. An increasing number of users today engage in shopping for the holidays through the internet. With the holiday season around the corner, it is the right time for businesses to evaluate how they strategize their marketing campaigns to get better returns from the audience. The latest trend is to invest in social media marketing. Yes, a lot of companies already carry out social media campaigns, but success eludes most of them. So, how are social media campaigns made successful? Here’s how: 1. A holiday-themed campaign: The best way to capture to attention of shoppers is to go for a holiday-themed campaign, one that brings together all the joy and mood of the holiday on to the website. Businesses should try to incorporate holiday motifs wherever possible on their social media pages and their websites. This can help them influence the mood of the buyers and encourage them to buy for the holiday. 2. Flattering deals: Holiday shopping is associated with exclusive deals and offers. This should clearly be on the agenda of eCommerce websites that are trying to raise their revenues. Using social media to promote a festival season offer is a better way of increasing customer traffic. Bold designs that stand out from the background and bring eyeballs to the campaign are important. 3. Personalized engagement: Consumers love to be pampered. Organizing a personalized marketing campaign that addresses the customer on a first name basis and offers them unique offers can go a long way in ensuring customer loyalty. 4. New Trends: Shoppers love to know about the latest trends that are seeing traction on the market. By posting regular updates about the new design or product trends, businesses can generate more interest in their products and bring in better traction. 5. Videos and Cartoons: Festivities-themed ads and animations are useful for boosting views to the social media page. Today businesses also use innovative concepts such as Gifs to get more likes and shares on their posts. This helps increase organic reach for the brand. If you wish to take up social media in a big way for boosting your holiday spends, get in touch with Openwave. We specialize in revamping brands for holiday shopping. Our team of Social media experts can help you boost the value of your brand during the holiday season. With the holiday season fast approaching, it is the right time for you to optimize your website to cash in on the incoming flurry of online shoppers. Even a single digit increase in your conversion percentages could translate into great year-end revenues. To capture the attention of a huge crowd and convince them to make use of all the deals that you make available should be the single most important strategy of your holiday season agenda. The best way to accomplish this is to give your website a fresh makeover and optimize it for holiday season eCommerce sales. The following strategies are some of the tried and tested ones and can help you improve conversion rate: Capture lost sales using FOMO tactics: Close to 70% of shoppers abandon their shopping carts as they may be distracted or could have decided to wait until a better time. Tracking these lost sales and converting them is easy using FOMO or “Fear of Missing Out” tactics and can bring in great revenues. Emphasize on Coupons/Discounts: Using WordPress’s powerful CMS, websites can strategically place coupons and deals at different places on the website. This can help increase the number of clicks and result in better conversions. Launch affiliate programs: Launching an affiliate program is useful in eCommerce sales as the conversion rates with affiliates is considered higher than that with walk-in subscribers. Also, affiliate programs can help get the word out and increase ‘word-of-mouth’ marketing. Remove Barriers from Checkout Process: Getting in between the customer and his checkout process is the most harmful way of running an eCommerce business. Market research has shown that 23% customer abandon their shopping carts if they have to create an account to check out a product. Websites should look to keep the process as simple as possible. Reduce Load Times: A website that loads slowly is a website that will never see any sales. Businesses should look to optimize the time taken by their websites to load. By judiciously managing the size and placement of designs and content on the website, loading times can be kept to a minimum and holiday retail sales can be maximized. Extract maximum revenues from holiday sales with these strategies. If you’re looking to hire eCommerce developers who can help you, then get in touch with Team Openwave. We offer WordPress eCommerce services that can help you prepare in advance for the oncoming festive rush. |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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