Shopping is now different. Queuing up outside stores ahead of sales, or traveling the distance to buy something from your favorite retailer is now history. While the retail industry is still thriving, there’s another that has caught on with consumers – eCommerce! Making sales online isn’t that difficult, especially if you own a Magento eCommerce store. Considered one of the best online store development platforms, its powerful features can give your business needs to click with online shoppers. If you own a Magento eCommerce website but are still making average sales, then it’s time you revamp it. Here are five effective ways you can improve your eCommerce sales: #1) Go responsive An increasing number of shoppers are on mobile. So, believing that your site will only be accessed on a desktop isn’t going to fetch you returns. Adopting a responsive design will allow your Magento eCommerce website to adapt to a wide range of devices and provide flawless performance. The better your site’s accessibility, the better your sales get. #2) Search Engine Optimization Magneto has several extensions that you can use to bolster your SEO efforts, thus improving the traffic to your site. Long-tail links can be converted to SEO-optimized ones, keywords can be infused with page titles and more. #3 Simple and custom checkouts One of the biggest reasons why shopping carts are abandoned midway is due to cumbersome checkout processes. The lengthier it is, the more frustrated the user becomes. You need to simplify the checkout process by combining the multi-step process into a single page. #4 Bringing back customers If a customer abandons a purchase, then you cannot simply ignore them. There could be a reason behind that! With their email or phone number, you need to ensure that you follow up with them to find out what happened. Sending a prompt can also enable them to complete the action. #5 Location-specific targeting By default, your store would be in English. If you’re operating on a global scale, this might not be suitable for all audiences. You need to give your customers an option to view your store in their language. Magento can identify the geographic locale and serve appropriate content. While these tips can certainly create a positive impact on your sales, if you’re still struggling, it’s better to consult experienced Magento developers. Ask Openwave now!
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Since its debut back in 2005, Joomla has steadily made its way up and lodged itself firmly among the top Content Management Systems in existence. Second only to WordPress, the platform has been downloaded up to 82 million times, as of July 2017. The incredible feat achieved by a relatively new entrant to the field reflects the potential of this immensely popular platform. From providing page caching to Google ReCaptcha to RSS feeds, the benefits of opting for a Joomla CMS website are just too many to list out. Here we’ve provided our pick of the top five benefits offered by Joomla that are sure to convince you to adopt this platform for your website: 1) It's open source and extensible Being built on PHP, an open source programming language that powers some of the industry bigwigs and complex web apps, Joomla is highly extensible. This has made it easier for its vast developer community to collaborate, support the CMS and create extensions. 2) Content management made easy The ultimate purpose of a CMS it to make it easy to update, create, delete, edit and publish content on the website. Like other CMSes, Joomla allows you to do that but makes the process several times easier. From creating various permission levels for users to publishing content with a simple copy paste, it just can’t get easier than this. 3) Built-in SEO support Without search engine visibility, your website will falter on the web space. With its extensive support for SEO, the platform gives you everything you need to optimize your site for search engines. From creating custom URLs to creating meta keywords and meta description, it offers a lot of inbuilt functionality. In addition, there are several SEO plugins you can download that could improve your SEO if used right. 4) Cuts down on costs For starters, it is free. But that’s not all! The platform comes equipped with thousands of free and premium themes and templates that you can choose from. Instead of splurging thousands on getting a custom designed layout, the platform provides you appealing, professional-grade designs for next to nothing. Besides, in contrast to other solutions, CMS website development is much faster, thus, saving on development costs. 5) Unlimited flexibility: A Joomla website isn’t constrained within prescribed confines, but instead, can be scaled up to any extent depending upon the requirement. With over 8000 extensions currently available, it provides endless possibilities when it comes to extending the functionality of your site. So, what are you waiting for? Build a Joomla CMS website today and reap the tremendous benefits it offers. If you don’t know how, consult Openwave, a renowned Joomla development company in Malaysia. |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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