Your WordPress website has a goal. If it was an eCommerce website, your goal would be to convert visitors into customers. For a website built purely for informative purposes, sending the message across to the visitors in the most impactful manner is considered its purpose. If the website manages to reach the goal, then it’s said to rank high on the usability factor. If not, you need to go back to square one and fix it. So, how does one determine how good the usability of the site is? We’ve compiled a five point checklist that can help you take a deeper look into your site and hire a WordPress developer to revamp the site in case there are a few shortcomings: #1) The conversion factor Is your website able to help users accomplish what they want to? It could be anything, from getting them to subscribe to a newsletter to making a purchase. You need to take a look at the relevant metrics to determine how well your site is performing and make alterations accordingly. #2) How readable is it? Think from your user’s perspective. How readable is the text to you? Is the font legible? Are the colors contrasting against the background? Does the page look cluttered? You always need to put yourself in the shoes of your visitor and probe deeper into the readability aspect. #3) The navigation structure From point A to Z and all the points in between, is the user able to navigate seamlessly? Does the navigation route hit a dead-end somewhere? Are prominent links placed in a visible manner? Your navigation structure should be easy to understand, smooth and should be able to seamlessly transport users from point to another. #4) Speed it up Overloading your page with interactive animations or too many HD images may look good, but it comes at a price. You might have to trade off page speed for it, which is not good for your website’s usability. The slower your WordPress site, the harder it is for users to use it. #5) Mobile-friendliness It’s vital to note that all your audience does not land up through desktops. During WordPress website development, it is essential to factor in mobile responsiveness to accommodate the increasing mobile user base and provide them a flawless experience. Tick the rights and highlight the wrongs on this list to get them corrected by a WordPress CMS development company. You can’t go wrong with hiring WordPress developers from Openwave. Enhance your website’s usability with our solutions today!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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