The eCommerce industry is booming, and 2017 promises to be a year full of opportunities for businesses. It’s important for Magento store owners to embrace the New Year by getting their store revamped – not only will this help them comply with Google’s Penguin update, but it will also assist them to use new web design trends to make their store look better and much easier-to-navigate. Here are top 2017 Magento web design trends you should incorporate to improve your conversion rates: Mobile design will take centre stage Magento stores will be optimised for mobile phones this year. Those stores that haven't made the shift to responsive design will make it now. Also, we can expect to see all pages and content become small-screen friendly. Hamburger menus Hamburger menus make it easy for visitors to navigate sites and are usually located to the left of the screen. They will make it easy for visitors to find the products they are looking for with a click and choosing from a drop down menu. GIF pictures to catch user attention GIF pictures are making a comeback this year. Not only do they catch and hold your visitor’s attention with moving images, but they also load quickly on mobile devices with less processing power. They are similar to mini-videos – you can convey complex information simply with them. Google’s material design Google’s card-like layout will feature prominently on Magento stores. It gives the illusion of depth to content and makes it easy for customers to distinguish shapes and sizes. It is helpful while displaying products and reduces clutter. Parallax scrolling Parallax effects allow sites to create an illusion of 3D while users scroll down. It allows owners to enchant visitors with impressive backgrounds. It is also an innovative way to display products and drawing visitors’ attention to important parts of the page. If you want to integrate these features into your store, there are tutorials you can attempt to follow online if you have coding experience. You can also hire a web design team on a short-term basis to make changes to your store with little effort required on your part.
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With 2017 almost at our doorstep, you should already have a marketing strategy in place to tackle the upcoming year. You can expect customer expectations to be high next year – no matter the line of business you’re in- and your business needs to be prepped to tackle them. Here is a collection of some easy-to-follow tips that will help you refine your existing marketing strategy (or come up with a new one): Take stock of what you did in 2016 Your first step should be to take stock of what you did in 2016 and evaluate your successes and failures. Where you succeeded, you should refine and re-implement your strategy. Where you failed, try to come up with new techniques. The goal is to achieve the most with the least possible resources - to achieve a high ROI, in other words. Make a list of what you want in 2017 What do you hope to attain in 2017 with your existing resources? Are you planning to acquire new customers or better engage existing ones? Do you want to launch new products or services? Make a list of what you want in 2017 and try to achieve it. You can use a calendar to mark important dates to help you achieve your goals. Create engaging content The content on your site will drive business your way. By taking stock of what you have, you can figure out what new content you need. You may also want to come up with new kinds of content to better engage customers – like infographics and videos. Understand your audience Your audience – their likes and dislikes – should figure prominently in your strategy. It’s not about what you want but about what they want! Attempt to distinguish yourself from your competitors by offering unique services and gather feedback from customers to improve existing ones. Finally, also ensure your business can cater to on-the-go mobile users by creating mobile-friendly content and using responsive design on your site. It also might be worth the investment to hire competent developers in Malaysia to build a mobile app to engage users better. It 's hard being a startup business – you have a lot to accomplish on a limited budget. While building business software, one of the easiest ways you can cut costs and make a successful, high-quality product is to hire a team of external dedicated developers to work for you on a short-term basis. They can act as an extension of your team for the duration of the project. Here are some ways dedicated developers can help your startup take off successfully:. They work exclusively on your project Dedicated developers will work solely on your project, giving it their full attention for the duration you hire them. That means the development team does not operate for any other client while your project is ongoing. It makes them your virtual employees – they just work for you from a different location. You just have to pay a reasonable amount The dedicated resource model is scalable. That means you only have to pay for the work being done, and there are no surprise extra charges involved. You will also be able to save a lot of money that you would otherwise need to hire an in-house team and equip them with computers. They have the expertise to generate quality software Experienced teams will have built successful applications for various businesses before, perhaps even for those in your niche. They have the experience and the knowledge necessary to build powerful, scalable, dynamic, and easy-to-use applications that can maximize your productivity. You get complete control over the process The model gives you complete control over the entire development process. You get to decide how many developers you want working for you and pick them from a talent pool yourself. You can also always add and remove developers whenever you want during the process. You can also start and stop any time. Finally, software needs to be tested, updated, and upgraded regularly. You will also need to market it (if applicable). A good team will provide post-deployment services for your software product as well. While you hire a dedicated team, ensure they are qualified and can provide examples of the work they’ve done previously. |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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