The number of smartphone users has increased to over 3 billion worldwide. Businesses now have to cater to these users either by building a mobile-friendly website or an app. Of course, most SMBs are on limited budgets, and many have to choose between a site and an app. If this is you, which one should you go for? A mobile site is better for information sharing A mobile site is perfect if you want to share information about your business and products. It can be accessed on a variety of devices without users having to download a large application. Also, such websites can be updated and upgraded quickly, without users having to update them manually. Dynamic websites don’t need a lot of monthly upkeep, either, and you won’t have to empty your wallet to build them. An app is better for providing personalised services An application is better if you want to provide complex services that involve a lot of calculations or which need native processing power. Apps are more interactive than web pages, and they also are easier to navigate on. Also, applications are useful when you want users to have access to some services when they're on the go and might not have access to the internet. Apps are expensive to run and maintain. A mobile site is a prerequisite to an app Many businesses mistakenly believe a mobile app can replace a mobile website – that is simply not the case. An app can complement a site or improve upon existing services, but a small-screen friendly site is a prerequisite to building an application. To conclude, it all depends on what you hope to accomplish. A mobile website is better if you want to share content, while apps are better if you want to provide personalised services or want to build something like a game that won’t run well in a browser. If the points we mention above don’t help you, you can consult hire dedicated developers with industry experience. They should be able to analyse your unique business and come up with the best solution for you.
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WooCommerce is hands down the most popular eCommerce development platform in the world at the moment. Over 22% of the top one million online retail stores run on it, according to a report by Built With, and it powers about 17% of the top 100,000 top grossing retail stores in the world. It is a plugin available for the WordPress content management system. You can turn an existing WordPress site into an online shop by installing the free plugin. Here are some of the reasons why it’s used by so many stores globally: WooCommerce is very easy to set up You don’t need to be a programmer or even very tech-savvy to set up and use WooCommerce. First, you need to choose a WordPress theme and the install the WooCommerce plugin. You don’t need a license – you just have to pay for hosting, which is very cheap. The user interface for the plugin is pretty self-explanatory – it teaches you how to add pages and add products to them in a few clicks. It is entirely free The plugin is fully open source, and this is a number one reason why startups love WooCommerce. You don’t have to pay a dime to the developers, and you can have a fully functional store set up and running in no time. You can also add many cutting-edge features to your site with the help of WordPress extensions. The power of analytics Want to know what customers are doing on your store or what they like? WooCommerce offers powerful inbuilt analytics. You get pie graphs and data towers that help you measure daily sales, customer preferences, cart abandonment rates, average order totals, and much more. You can use this information to sell better. AdRoll Integration Do you use AdRoll? They have an exclusive plugin for WooCommerce users. For those unacquainted with AdRoll, it allows you to place dynamic ads on customers’ Facebook feeds. The next time a customer abandons a shopping cart, you can remind them about it on their social media page! SEO-friendly out-of-the-box WordPress is one of the most SEO-friendly CMS platforms in the world. You can use many free third-party SEO plugins to tweak various sections of your site to make it feature higher in SERPs. The Yoast WooCommerce SEO tool is a plugin designed exclusively to help online retail stores improve their rankings. Customers expect a fast and enjoyable experience every time they shop. If you’re unfamiliar with the WordPress platform, you can hire Openwave’s dedicated ecommerce developers to build you a stunning store with beautiful design and the latest features that customers will love. The ASP.NET framework was released over a decade ago by Microsoft and is a favourite tool amongst developers looking to build powerful, dynamic websites, web services, and web applications. Over 15% of all websites on the internet – that’s over 150 million – use ASP.NET in some way. The language has steadily gained popularity over the years, as Microsoft keeps refining it and has worked out almost all the major kinks in it. Web development projects supported by the framework ASP.NET is used by organisations worldwide to provide a range of web services. Here are some of the most common software solutions built with it:
The technology lets you build complex, robust software that is very easy to update and maintain. You get maximum returns on your investment by building something long-lasting. Here are some of the top advantages of the technology: Deploy quickly: The framework contains an extensive class library that contains numerous popular functions in it. You can build and deploy applications rapidly using them. Being a framework, designers and developers can work on the project together seamlessly. Cache pages on the server: Websites built with it load very fast, thanks in part to its ability to cache popular web pages on the server, which allows for rapid data retrieval. Build scalable: Applications and sites built on it are future-proof. They can be maintained on-the-fly without the server having to go offline. Microsoft also releases regular updates that keep apps secure. Multi-language support: It supports some popular programming languages, like C# and VB Script. Open source: Most importantly, ASP.NET is fully open source. You are free to use it, distribute it and make money off it without paying anything to the developer (Microsoft). If you need a software application or website built with ASP.NET, you can speed up project development and save a great deal of money by outsourcing the project to a competent, dedicated dot net development team. Getting an app – for promotional, sales or productivity purposes – has become a necessity for businesses in 2017. We are in the midst of a mobile revolution, with more than 2 billion people owning smartphones, a figure which will jump up to 3 billion by 2020. 2017 is going to be a promising year for developers – we’re seeing a lot of innovative technology coming out. Here is a list of top app development trends that will take centre stage this year: Augmented Reality (AR) and Virtual Reality (VR) make magic AR and VR have cast a spell on the app industry, with the technologies gaining mainstream acceptance in entertainment, gaming, travel, and commerce-related products. We expect the technologies to become even more widespread this year, in both the public and private sectors. Emphasis on security According to a Gartner report, over 75% of all apps wouldn’t pass a basic security screening. With most of the top Android and iOS apps having been hacked, the emphasis will be on building secure products this year, with the help of improved coding practices and changes in architecture. Advanced analytics integration Heavy investment in artificial intelligence (AI) technology has allowed developers to come up with software that is capable of making sophisticated predictions, after analysing customer data minutely. Advanced analytics will be integrated to steer marketing campaigns better and keep customers engaged. Cloud support Cloud support has become a necessity for all apps in 2017. It lets you store data and even service programs on remote servers, which allows users to load applications with a single tap, without them occupying a lot of space on smartphones and consuming device memory/battery for processes. Beacon and LBS Beacon transmission and other location-based services (LBS) will be a top priority for developers. They allow developers to provide personalized advertisements, discounts, and information depending on a user’s location in a retail store or even a neighbourhood. Do you need an app that contains all the latest features (like the ones mentioned here) and is tailor-made for your unique requirements? Openwave’s mobile app development team can make you one at rock-bottom prices, for the OS of your choice. |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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