Does your website have a problem with high bounce rates? The bounce rate is the measure of the people that end up visiting your landing page but leave without navigating further into your website. High bounce rates have been known to plague even the biggest retailers, like Amazon.com. Here are some reasons why your website could be plagued with a high bounce rate (and what you can do about it): Your website performs poorly A site that loads slow is the stuff of nightmares for people browsing the net. Most users don’t spend more than four seconds for a web page to load. If the page doesn’t load quickly enough, they are very likely to leave your website. You don’t have responsive design A lot more people are browsing from the smartphones exclusively these days. If your website isn't responsive or doesn't utilize adaptive design to fit the screen of your users' devices, you will lose out on a lot of customers. You’re just not communicating right The content you have on your website is just as important as its design. The information on your web pages must be presented to users in a clear, concise manner. Your tone should be professional but friendly. The content on your site isn’t optimized People usually don’t have the time to read the content on your site, at least during their first visit. It must be designed to be skimmed. You can also use images and videos to capture your users’ attention. Tell stories with pictures, GIFs, and videos. Users must be able to locate the content they’re looking for and be able to understand what your website is about within the first few seconds of arrival. You need to take a look at external factors too It’s not always the design or content at fault – external marketing factors will also affect your bounce rate. Using the wrong keywords, for example, or your advertising copy not representing your site correctly will drive the wrong kind of traffic your way. It’s also a good idea to revamp your landing page, being the most important part of your website. You can hire an experienced web development team for help with that.
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Microsoft’s ASP.NET was introduced almost two decades ago and has steadily grown in popularity over the years. It is used by corporations worldwide to build web apps that enable them to provide services to clients on their clients. One of the main reasons why ASP.NET is so effective is because of its web service functionality. Do you know what a web service is?. In the past, applications that ran on the web had a hard time communicating with each other because they ran on different systems and used different communications protocols to pass messages to each other. That all changed with the introduction of the SOAP or the Simple Object Access Protocol technology, which allowed applications to talk to each other regardless of the type of the machine accessing them or the language they’ve been written in. The web service is thus a protocol that functions as an intermediary of sorts for applications. A web service uses XML and HTTP to run and has three main components: UDDI (Universal Description and Integration), SOAP (Simple Object Access Protocol), and WSDL (Web Services Description Language). Here’s how a web service works with the help of an example Consider a flight ticket booking and management software system built on ASP.NET. When you book a flight ticket, your browser will bundle your request through the HTTP protocol to the app over the internet with a SOAP message. The web service will receive the SOAP message and convert it into the understandable code for the application. The application will process the request and then confirm it by generating a booking number for the customer. The web service will take this booking number and bundle it into a SOAP message and communicate it with your browser. Your browser will then translate it into words for you. The web service functionality is only one of the reasons why ASP.NET makes for a good platform for web apps. If you’re planning on building an ASP.NET based app for your business, you will need to make liberal use of the web service feature. If you’re not good at coding, it’s not hard to find Dot Net developers in Malaysia to do it for you either. So do you have a well-designed web store ready for deployment? It’s not enough to have a beautiful web store with plenty of features – your customers need to feel secure while making purchases from you online. Cart abandonments are very common, and often the culprit is the payment process itself. Here are some ways to make the purchase process much easier for customers: A large number of login options Some customers will feel more secure if you give them an option of creating an account on your website where they can store their purchase information. Others, though, may feel more secure if you allow them to make purchases without making an account. Always have multiple login options available to get more business. Integrated payment portal Linking to a third-party portal like PayPal doesn’t make sense if you’re a small business. Also, having your customers navigate to another page can ruin their experience and can make it harder for them to trust your business. Integrating a payment portal solves this problem. Security seals and visible credit card logos Easily visible security certificates, like the SSL certificate, as well as visible credit card logos, go a long way towards making visitors feel safe to make purchases from you. Always ensure that your website is up to date with the latest technology to make it as secure as possible. Easily accessible checkout button The checkout button has to be easily accessible and visible at all times – nobody wants to spend time searching for it everywhere. A confirmation page to help customers avoid mistakes Sometimes customers end up buying what they don’t want or buy two of the same items. A confirmation page that pops up before the final payment is made will help customers to avoid mistakes. A return and refund policy Customers are more likely to purchase an item if you have a clear return and refund policy. It promotes confidence in customers and lets them know you stand behind your products. Don’t know how to integrate a payment portal into your small business website? You can hire a professional developer to do it for you, as well as to take a look at your website and make tweaks that make it more attractive for customers. Are you planning on building a new WordPress website and can’t wait to get started? Building a website on WordPress is very easy, especially if you have a clear idea about what you’re planning to do with your website. Here is our simple guide to building a stunning WordPress website in some easy-to-follow steps: Come up with core aspects of your website Your website must have basic building blocks that must work together to create a fully functional, informative and engaging website. These building blocks will vary, but most websites will need a homepage, a marketing page, a customer testimonials page, a payment getaway, information about products and services, a contact page as well as links to social media sites. Once you know what your website will include, it’s very easy to make those pages. Tell a compelling story to your visitors You have to tell a compelling story about yourself or your business to get visitors engaged and to stand out from the other billion websites on the internet. A compelling story helps you stick in the visitor’s mind. Use images and videos Are you planning on selling products or services? A picture is worth a thousand words, so the saying goes. Use high-definition images wherever possible, and make videos that enhance user experience. Provide visitors with useful plug-ins and other services WordPress gives you access to a large number of free plug-ins that can provide visitors with a host of useful services. Don’t forget to take advantage of them. Monetize your website If you’re planning on making money through your website, make sure you link up with trusted payment getaways and keep everything above board to make your website trustworthy. Provide concise contact information Your contact information has to be clearly visible on your website, to solve customer problems and answer business queries. Testimonials and social media matter Clearly visible testimonials will help visitors understand your products and services better and help them build trust with your business. Creating a website using WordPress isn’t too hard because you have access to a lot of free support and online resources that can guide you every step of the way. You can also hire wordpress developers short-term to help you with it at an affordable rate in Malaysia. Before the year 1997, websites were static and had to be updated manually, which was a huge drain on time and resources. Microsoft introduced the Active Server Pages (ASP) technology to allow developers to build dynamically updating websites, web services, and applications. At the moment, Asp.net is a very popular framework, used by countless developers and organizations worldwide. Here are some of the top benefits of picking Asp.net for your business project: 1. ASP.NET is virtually language independent, which means that you can use a language of your choice – or multiple languages for that matter – for the coding. You are free to choose from over 25 languages like C# and VB.NET. 2. ASP.NET allows you to do more with less code. It is an efficient language that promotes code reusability. 3. It is very easy to deploy with ASP.NET, as you don’t have to register components like you have to do with some other platforms 4. Microsoft makes Visual Studio compatible with ASP.NET, which lets you take advantage of several advanced tools to automate some of your work. You get access to drag and drop tools, WYSIWYG and a developer environment that lets you catch mistakes on the fly. 5. ASP.NET always executes on the server before sending information to your browser. This capability means that you can tweak it and make it more efficient, and it will always execute very fast. 6. ASP.NET has built-in Windows authentication, and configurations native to every application, which makes your application as secure as possible. 7. As ASP.NET is a part of the .NET framework, you can take advantage of all the framework’s built-in features like automatic caching. 8. ASP.NET allows you to code logically, separating code for content and the program itself. 9. ASP.NET is an affordable solution, especially these days as a significantly larger number of developers are beginning to code with it. You need professional help to make a website, web service or web application with ASP.NET if you want to build something outstanding, useful and long-lasting. There are many professional dotnet developers out there that work on ASP.NET on a per-project basis at an affordable price. Are you planning on putting your business online in an attempt to make money from virtual customers? Having a website that doubles as a store isn’t enough these days. Customers tend to be picky online and expect a lot from the virtual stores from which they want to shop. You need to stand out from the crowd and make waves by building a virtual custom store that is attractive as well as easy to use. Here are some of the top eCommerce platforms you can leverage to build stunning web stores: Magento Magento happens to be the most popular eCommerce platform in the world at the moment, as well as the most search engine friendly. Magento is suitable for both small and large businesses, but it can be very complex and isn’t recommend if you are a programming newbie. Shopify Shopify is very popular because it is simple to use and it makes it easy to set up a fully functional web store in quick time. The downside is that Shopify isn’t for you if you want to self-host at a later date. It also doesn’t have too many customization options. WooCommerce WooCommerce is perfect if you already own a WordPress website that you’re planning to turn into a web store. WooCommerce is a word press plug-in with a lot of features, like a shopping cart program and access to secure payment getaways. BigCommerce BigCommerce is perfect if you want a platform without an upper limit if you’re planning on launching a big store. BigCommerce has a lot of customization options, and it lets you add as many products as you want to your store. There isn’t much that separates the names on this list, except for minor differences. There will be one that best suits your business, though, so do your research before picking. If you don’t have much technical experience or programming knowledge, you probably won’t have a problem with building web stores with any of the platforms we’ve mentioned on the list. However, it takes a great degree of technical skill to build an outstanding web store – it may be worthwhile to hire a professional Openwave developer to do it for you. CRM is an acronym for customer relationship management, which today stands for software that helps automate the process of finding leads for your business and converting them into clients. Almost all the top real estate firms in the country use CRM software to maximize their productivity. A real estate business depends greatly on the goodwill it has with customers, and a CRM gives a big boost to your relationship with them. If you’re not using a CRM for your real estate business, you’re losing out. Here are the top benefits of using a real estate CRM: Get access to all your information in one place A CRM lets you access and organize your information in one place. If you’re a typical real estate agent or business, you probably end up getting leads from innumerable sources, including social media, from mail campaigns, direct references and the like. A CRM will let you organize your contacts – regardless of source – in once place and you can access these contacts from your phone, desktop, and other devices at your convenience. For new contacts, your CRM can automatically send out welcome emails. Improve productivity by automating some of your tasks A CRM lets you automate some of your tasks. Does an important client have a birthday coming up? A CRM will automatically notify you about it, and you can have it send them a birthday greeting automatically. CRMs save you the trouble of having to remember birthdays and other important events. Provide personalized services to your clients A CRM lets you record client information that you can later use to make a sale. Is a certain client looking for a two story house with a sea view? Your CRM is a repository for client information that helps you personalize your services. Are you planning on getting a CRM for your business? There are two broad categories of CRM: web-based CRM and PC CRM. From these two categories, you have a lot of good options to choose from, including Salesforce, Pipedrive, TeamSupport, and Freshdesk. You might want to consult with industry experts and hire software developers to choose the right one for your particular business. When people began to prefer browsing on their smartphones over their PCs, with some even spending more time on their phones compared to their TVS, companies began rolling out apps in an attempt to take advantage of this trend. Not many companies succeeded, though. That wasn’t surprising, seeing as we’re still in the nascent stage of mobile technology. Some business owners are content with having just a website to promote their business – they don’t bother with mobile apps. If you’re one of these business owners, here are some reasons to reconsider your stance on not being mobile app friendly: Do you think your app is just another version of your website? Some business owners mistakenly think apps are just supposed to be a smaller, miniature version of their websites. However, customers who choose to download an app for a business choose to do so because they expect something more from it than what your website can provide – a convenient and simple way to access your most popular services. To put things simply, customers often use websites to browse for information and apps to opt for popular services. Do you think you’re safe because your website is responsive? Are you one of those people who think having a responsive website is all it takes to be “mobile friendly”? A responsive website may help you attract customers, but apps are what will help you keep them. Apps add a touch of personalization that your responsive website never could. Failing once doesn’t mean you should just give up When the mobile app revolution started out, many business apps failed, simply because businesses and app developers had no idea of what they were doing or what customers wanted. We’ve come a long way from those early days, though. If you built an app before and it didn’t take off, you might want to give it another shot. There are a large number of resources available online – many of them free – that let you build, maintain, and update a mobile app smoothly. Some mobile app developers also help you build an app from the ground up and provide post-deployment services at an affordable price. Get in touch with expert developers in Malaysia today! Many people now spend more time on their smartphones as compared to their TVs or PCs. With smartphone sales headed through the roof – with more than 2 billion people expected to own one by 2019 – a large number of brick-and-mortar businesses are scrambling to put their businesses online through websites and apps. If you own a restaurant business and are on the fence about getting an app, here are some ways your restaurant would benefit from an app: Your app will put your restaurant out there Most people these days check a restaurant’s menu as well as reputation online before venturing there. Potential customers will be able to learn more about your restaurant through your app. Any glowing reviews visiting customers leave behind will influence customers positively – it’s a proven fact that customers are more likely to pay attention to other customers and their opinions instead of anything you claim about your restaurant. Build customer loyalty through your app Customers are more likely to visit your restaurant if you give them regular freebies or discounts on your food items. A loyalty program for returning customers – managed through your app – will help improve customer engagement and build loyalty towards your establishment. An app makes billing and reservations easy A well-designed restaurant app gives customers access to several innovative features, including ordering on their smartphone screens and the instant generation of a bill. It’s hard to keep track of several tables and their unique orders during peak hours – an app can automate the entire process. Customers can also make reservations on their apps before visiting your restaurant for guaranteed seating. Your customers can order food online with a few taps Your customers will be able to order their favorite dishes from your menu with a few taps if you offer home delivery. You can also let them store their order history for when they order next time to make it faster. Are you planning on building a mobile app for your restaurant business? You can use several freely available tools to make a multi-platform app in quick time. The better alternative it to hire the services of professional developers in Malaysia to do it for you, as this may be a worthwhile investment in the long run. Have you ever wondered what it’s like running a WordPress web design business? It’s certainly no walk in the park- we can tell you that much. However, it is very good for character building, and you learn a lot about yourself and the world while running a business of your own, especially in the ever-changing and highly creative world of web designing. You Learn What Money Management Really Means You learn the true meaning of the term ‘return on investment’ while running your own business. There are days when you make a lot of money. Instead of using that money, you learn to use it to grow your business or save it for a rainy day. Money takes on a value it’s never had before you started your own business. Running a Business Changes You Running a business requires you to put in the long hours, as it’s something close to your heart and truly matters to you. You don’t mind working so much and you learn to grow and improve your personal skills to help your business grow as well. You Learn to Take Pleasure in the Small Things Even if it’s something you enjoy doing, running your own business tends to take its toll, being highly creative work. You turn to hobbies to recharge your batteries and learn to take pleasure in the small things in life. You Make Great Friends You will also make great friends in the WordPress web designing business. Surface appearances aside, web designing isn’t a very competitive industry. Web designers often like to collaborate with each other on projects. There are also some great communities on the internet (and in real life) that are happy to mentor you and share their personal experiences with the job. Openwave has been active in the IT business since 1997. We started from scratch and are today a highly respected name in the industry. If you need a Wordpress website built for your business, you can trust us to help – we know how hard it is to run your own business, in this hyper competitive world. |
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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