WooCommerce is hands down the most popular eCommerce development platform in the world at the moment. Over 22% of the top one million online retail stores run on it, according to a report by Built With, and it powers about 17% of the top 100,000 top grossing retail stores in the world. It is a plugin available for the WordPress content management system. You can turn an existing WordPress site into an online shop by installing the free plugin. Here are some of the reasons why it’s used by so many stores globally: WooCommerce is very easy to set up You don’t need to be a programmer or even very tech-savvy to set up and use WooCommerce. First, you need to choose a WordPress theme and the install the WooCommerce plugin. You don’t need a license – you just have to pay for hosting, which is very cheap. The user interface for the plugin is pretty self-explanatory – it teaches you how to add pages and add products to them in a few clicks. It is entirely free The plugin is fully open source, and this is a number one reason why startups love WooCommerce. You don’t have to pay a dime to the developers, and you can have a fully functional store set up and running in no time. You can also add many cutting-edge features to your site with the help of WordPress extensions. The power of analytics Want to know what customers are doing on your store or what they like? WooCommerce offers powerful inbuilt analytics. You get pie graphs and data towers that help you measure daily sales, customer preferences, cart abandonment rates, average order totals, and much more. You can use this information to sell better. AdRoll Integration Do you use AdRoll? They have an exclusive plugin for WooCommerce users. For those unacquainted with AdRoll, it allows you to place dynamic ads on customers’ Facebook feeds. The next time a customer abandons a shopping cart, you can remind them about it on their social media page! SEO-friendly out-of-the-box WordPress is one of the most SEO-friendly CMS platforms in the world. You can use many free third-party SEO plugins to tweak various sections of your site to make it feature higher in SERPs. The Yoast WooCommerce SEO tool is a plugin designed exclusively to help online retail stores improve their rankings. Customers expect a fast and enjoyable experience every time they shop. If you’re unfamiliar with the WordPress platform, you can hire Openwave’s dedicated ecommerce developers to build you a stunning store with beautiful design and the latest features that customers will love.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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