The internet is made up of a million websites. Hence, the vast majority of websites are usually buried under this ocean of webpages. For businesses looking to ensure that their Joomla webpages are visible on the first page of the searches, it is important for them to follow a few guidelines. This process, known as Search Engine Optimization, involves the implementation of a few steps and processes to ensure that web pages get ranked higher. Here are some of the latest tips that can help businesses carry out effective SEO in the year 2018: - Keyword research: Search Engine Optimization requires the optimization of content which entails using the right keywords in the web text. Long tail keywords can get indexed easily and are more likely to drive relevant traffic to your site, which will in turn, lead to high conversion rates. - Organizational structure: When it comes to building a site, Joomla developers should ensure that their website has enough categories and subcategories as this will help the search engine crawlers to easily sift through the website and bring relevant URLs to the fore. - Internal linking menus: Internal linking is an essential aspect of page ranking. By building categories and subcategories of the content on the website, a Joomla-optimized custom-map of the websites can be built, which creates a structure that is easy for search engines to identify and rank. - Judicious linking: While it is advisable to categorize the site based on several menus and subheadings, too many links between pages is generally not advisable. This is because creating categories incessantly can complicate the mesh of connected pages and confuse search engines. - Internal links: By creating internal links in the website content, developers can ensure that there are enough links that connect this page to other relevant pages of the website. This helps reduce the bounce rate the website as the visitors are likely to stay within the website and explore rather than leave. If you lack an in-house team that can help you with SEO, then get in touch with Openwave. We are a highly regarded Joomla website development company. Our team of dedicated developers is adept at every aspect of the web development process, including Joomla SEO. Reach out to us!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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