With the holiday season fast approaching, it is the right time for you to optimize your website to cash in on the incoming flurry of online shoppers. Even a single digit increase in your conversion percentages could translate into great year-end revenues. To capture the attention of a huge crowd and convince them to make use of all the deals that you make available should be the single most important strategy of your holiday season agenda. The best way to accomplish this is to give your website a fresh makeover and optimize it for holiday season eCommerce sales. The following strategies are some of the tried and tested ones and can help you improve conversion rate: Capture lost sales using FOMO tactics: Close to 70% of shoppers abandon their shopping carts as they may be distracted or could have decided to wait until a better time. Tracking these lost sales and converting them is easy using FOMO or “Fear of Missing Out” tactics and can bring in great revenues. Emphasize on Coupons/Discounts: Using WordPress’s powerful CMS, websites can strategically place coupons and deals at different places on the website. This can help increase the number of clicks and result in better conversions. Launch affiliate programs: Launching an affiliate program is useful in eCommerce sales as the conversion rates with affiliates is considered higher than that with walk-in subscribers. Also, affiliate programs can help get the word out and increase ‘word-of-mouth’ marketing. Remove Barriers from Checkout Process: Getting in between the customer and his checkout process is the most harmful way of running an eCommerce business. Market research has shown that 23% customer abandon their shopping carts if they have to create an account to check out a product. Websites should look to keep the process as simple as possible. Reduce Load Times: A website that loads slowly is a website that will never see any sales. Businesses should look to optimize the time taken by their websites to load. By judiciously managing the size and placement of designs and content on the website, loading times can be kept to a minimum and holiday retail sales can be maximized. Extract maximum revenues from holiday sales with these strategies. If you’re looking to hire eCommerce developers who can help you, then get in touch with Team Openwave. We offer WordPress eCommerce services that can help you prepare in advance for the oncoming festive rush.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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