With the increasing influence of social media and the internet on our daily lives, the behavior of consumers and how they perceive brands have changed as well. An increasing number of users today engage in shopping for the holidays through the internet. With the holiday season around the corner, it is the right time for businesses to evaluate how they strategize their marketing campaigns to get better returns from the audience. The latest trend is to invest in social media marketing. Yes, a lot of companies already carry out social media campaigns, but success eludes most of them. So, how are social media campaigns made successful? Here’s how: 1. A holiday-themed campaign: The best way to capture to attention of shoppers is to go for a holiday-themed campaign, one that brings together all the joy and mood of the holiday on to the website. Businesses should try to incorporate holiday motifs wherever possible on their social media pages and their websites. This can help them influence the mood of the buyers and encourage them to buy for the holiday. 2. Flattering deals: Holiday shopping is associated with exclusive deals and offers. This should clearly be on the agenda of eCommerce websites that are trying to raise their revenues. Using social media to promote a festival season offer is a better way of increasing customer traffic. Bold designs that stand out from the background and bring eyeballs to the campaign are important. 3. Personalized engagement: Consumers love to be pampered. Organizing a personalized marketing campaign that addresses the customer on a first name basis and offers them unique offers can go a long way in ensuring customer loyalty. 4. New Trends: Shoppers love to know about the latest trends that are seeing traction on the market. By posting regular updates about the new design or product trends, businesses can generate more interest in their products and bring in better traction. 5. Videos and Cartoons: Festivities-themed ads and animations are useful for boosting views to the social media page. Today businesses also use innovative concepts such as Gifs to get more likes and shares on their posts. This helps increase organic reach for the brand. If you wish to take up social media in a big way for boosting your holiday spends, get in touch with Openwave. We specialize in revamping brands for holiday shopping. Our team of Social media experts can help you boost the value of your brand during the holiday season.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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