With 2017 almost at our doorstep, you should already have a marketing strategy in place to tackle the upcoming year. You can expect customer expectations to be high next year – no matter the line of business you’re in- and your business needs to be prepped to tackle them. Here is a collection of some easy-to-follow tips that will help you refine your existing marketing strategy (or come up with a new one): Take stock of what you did in 2016 Your first step should be to take stock of what you did in 2016 and evaluate your successes and failures. Where you succeeded, you should refine and re-implement your strategy. Where you failed, try to come up with new techniques. The goal is to achieve the most with the least possible resources - to achieve a high ROI, in other words. Make a list of what you want in 2017 What do you hope to attain in 2017 with your existing resources? Are you planning to acquire new customers or better engage existing ones? Do you want to launch new products or services? Make a list of what you want in 2017 and try to achieve it. You can use a calendar to mark important dates to help you achieve your goals. Create engaging content The content on your site will drive business your way. By taking stock of what you have, you can figure out what new content you need. You may also want to come up with new kinds of content to better engage customers – like infographics and videos. Understand your audience Your audience – their likes and dislikes – should figure prominently in your strategy. It’s not about what you want but about what they want! Attempt to distinguish yourself from your competitors by offering unique services and gather feedback from customers to improve existing ones. Finally, also ensure your business can cater to on-the-go mobile users by creating mobile-friendly content and using responsive design on your site. It also might be worth the investment to hire competent developers in Malaysia to build a mobile app to engage users better.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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