Your customers are the heart and soul of your business. By improving customer engagement and boosting brand loyalty, you can keep revenues healthy and drive business growth. Social media, with its almost 2 billion active monthly users, represents the perfect platform for you to engage with customers and provide them with a better experience. Here are some expert tips on how you can create a successful social media campaign this year: Messaging for one-on-one engagement Customer care through social media is fast catching on. By handling customer feedback/complaints on social media profiles, you not only keep customers happy but also show other customers that you care about them. With the help of a messaging application, you can engage with consumers one-on-one. You can automate much of the engagement process with the aid of Chatbots. Balanced posting is necessary Some businesses make the mistake of using their social media profiles as just a branding vehicle and nothing more. By publishing only promotional content, your social media campaign will fail. Create a balance of useful and promotional content instead. You have to entertain and engage your audience, and not bore them half to death. Stay active always The focus of every successful social media campaign is user engagement. If your users are engaging with you – and, by extension, your brand – you’ve won. You need to stay active and constantly get users talking with you. Ask for their opinions on your business, products, and get them to share their experiences with your company. Focus on networks that work for you While it's a good idea to have social media accounts on all the main networks, you should concentrate the bulk of your time on systems that are working for your brand or are related to it. For example, if you’re a news business, your content will be more effective on Facebook with its longer post limit as compared to Twitter. Create valuable content The quality of the content you use will decide how popular your page will become. If you can consistently create valuable content that will help users in some way, they will be more willing to follow you and comment on your posts. Beautiful pictures should accompany any content you make. Openwave's web development experts can help improve your business' online presence and boost marketing efforts by implementing technology like Chatbots for your business. You can get in touch with us to learn more!
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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