The ubiquitous company logo – found on stationery like letterheads, promotional material, and packaging – represents your brand and company values. It visually sums up the image you're trying to portray and, as such, is the most important designing aspect for your business. If you want to create a powerful first impression on customers and want the business name to stick in their minds, then you need to invest a significant amount of time and effort in crafting the perfect logo. Here are some expert tips on how you can create a suitable logo for your company: Settle on an image you want to portray How do you want to describe your brand? Do you want to portray a down-to-earth image or are you a premium-only business? Your business’ personality, style, and culture will be reflected in the logo – so your first step should be to settle on an image you want to convey to customers. Pick the form of the design There are two primary types of logos: Abstract: This will often be an image, symbols, patterns, or geometrical figures creating a whole. For example, Apple’s world-famous bitten-through apple (the fruit) is an abstract design. Logotype: Word marks or logotypes are just plain words, sometimes an acronym for the company’s name. For example, IBM computing uses a simple ‘IBM’ design pattern. You can also use a combination of both. It’s important you use the right fonts and colour schemes here. Brainstorm and create a mock-up Talk to team members and expert designers to get ideas about the latest best design practices. Take a look at the logos popular companies are using (you can find them easily online). Create a mock-up and distribute it among people not associated with your business and get feedback from them – if they like it or not and how it makes them feel. Consider teaming up with expert designers Finally, your logo is going to be representing your business for the next ten years probably. It’s often worth the time and money to hire a professional graphic designer to help you create a beautiful logo that showcases your business in the best possible light.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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