Getting an app – for promotional, sales or productivity purposes – has become a necessity for businesses in 2017. We are in the midst of a mobile revolution, with more than 2 billion people owning smartphones, a figure which will jump up to 3 billion by 2020. 2017 is going to be a promising year for developers – we’re seeing a lot of innovative technology coming out. Here is a list of top app development trends that will take centre stage this year: Augmented Reality (AR) and Virtual Reality (VR) make magic AR and VR have cast a spell on the app industry, with the technologies gaining mainstream acceptance in entertainment, gaming, travel, and commerce-related products. We expect the technologies to become even more widespread this year, in both the public and private sectors. Emphasis on security According to a Gartner report, over 75% of all apps wouldn’t pass a basic security screening. With most of the top Android and iOS apps having been hacked, the emphasis will be on building secure products this year, with the help of improved coding practices and changes in architecture. Advanced analytics integration Heavy investment in artificial intelligence (AI) technology has allowed developers to come up with software that is capable of making sophisticated predictions, after analysing customer data minutely. Advanced analytics will be integrated to steer marketing campaigns better and keep customers engaged. Cloud support Cloud support has become a necessity for all apps in 2017. It lets you store data and even service programs on remote servers, which allows users to load applications with a single tap, without them occupying a lot of space on smartphones and consuming device memory/battery for processes. Beacon and LBS Beacon transmission and other location-based services (LBS) will be a top priority for developers. They allow developers to provide personalized advertisements, discounts, and information depending on a user’s location in a retail store or even a neighbourhood. Do you need an app that contains all the latest features (like the ones mentioned here) and is tailor-made for your unique requirements? Openwave’s mobile app development team can make you one at rock-bottom prices, for the OS of your choice.
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AuthorAm a Senior Business Analyst @ OpenWave Computing (M) Sdn Bhd in Malaysia. Archives
September 2019
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